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Dedon

Dedon was founded in 1990 in Monaco as a brand specializing in outdoor furniture. Promising football player Bobby Dekeyser decided to change direction while recovering from an injury in a German hospital and enter the family business of synthetic material production. The year the company was founded, the Dekeyser family developed a revolutionary fiber that was supple, weatherproof, and pleasing to the touch: in other words, the perfect fiber for outdoor furniture. At the 1991 Cologne furniture fair, Bobby Dekeyser met an entrepreneur from Cebu, a Philippine Island known for the craftsmanship of its weavers. The two start a partnership that paves the way for the company. In Germany, Dedon produces materials and fibers suitable for outdoor use, while in the Philippines, many weavers start working for the brand. Hence since its foundation, Dedon merges the artisans’ craftsmanship with the most advanced technological research in order to offer its customers the very best kind of outdoor furniture. Dedon is iconic, seductive, fun, classy, tied to the surrounding nature; its spontaneity and the incomparable manufacturing quality of its products are what makes the company widely appreciated among customers. Today, the company is represented in over 80 countries, partners with renowned designers like Philippe Starck and Jean-Marie Massaud and has teamed up with fashion photographer and director Bruce Weber for an efficient ad campaign. Dedon is a modern company, where ongoing development and ancient handicraft go hand in hand, and modern technology meets hand weaving. A world leader in the field of luxury outdoor furniture, Dedon exports its products to the most exclusive and renowned resorts and residences around the world.

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