A tactile reinterpretation of a contemporary design icon, Gubi’s Beetle Soft meeting chair brings a new visual fluidity and a more expressive comfort to one of the brand’s most beloved models. Whilst retaining the Beetle’s characteristic silhouette and structural integrity, this version adds a softer, almost padded upholstery, an edge-free finish and a more relaxed visual language, placing tactility and a sense of warmth at the heart of its aesthetic.
Inspired by the world of insects — and in particular the structure of beetles, a creative source for the GamFratesi duo — the Beetle offers a contemporary reinterpretation of the distinctive elements of their bodies: the rounded shape, the protective shell, the fine sutures, the rigid exterior and the soft interior. An organic language that translates into an instantly recognisable design, capable of combining visual lightness with enveloping comfort.
The new generation of upholstery enhances the seat’s soft texture and visible suppleness, reinforcing the link with the relaxed design philosophy of the 1970s. The result is an armchair perfectly suited to contemporary interiors focused on comfort, with a shell available in veneer or fully upholstered in the same material as the seat. The base is available in various configurations: a fixed 4-star base; four legs with castors; a swivelling cantilever base; a 4-star base adjustable in height via a pneumatic cylinder; or a 4-star base with castors, also adjustable, ideal for workstations and dynamic environments.
Versatile and modular, the Gubi Beetle Soft meeting chair is ideal for both formal and informal settings. Its customisable nature invites you to play with colours, materials and finishes, creating a truly personal aesthetic that complements any space and brings a touch of soft elegance to the contemporary workplace.







