Kartell continues its ongoing commitment to sustainability with eco-friendly products that are part of the wide-ranging project expressed in the Kartell Loves the Planet industrial manifesto. Kartell, presents a new type and line of chair, conceived as never before. The general information on which to base the final design of the chair was of many types: from comfort requirements to structural requirements, from resistance to the aesthetic canons of lines and shapes, typical of Starck's French design. In the realisation of this technology, in addition to Starck's taste, Kartell has also called upon the American leader in 3D computer graphics, Autodesk. Thus the A.I. series was born. "conceived" by combining artificial intelligence and human intelligence, in what the French designer and planner himself defines as "natural intelligence".