Driade

The Italian furniture company Driade defines itself as an aesthetic lab having a peculiar history. Established in 1968 by Enrico Astori, the company has always distinguished itself among the furniture sector for having an artistic approach closer to fine arts rather than to functional design. The experimentalism and eclecticism permeating Driade products shocked the Italian and international public, eventually seducing it with their being similar to works of art. Designers at Driade share the same desire to introduce experimentation and amazement into sterile mass-produced products, almost denying the industrial design approach in favor of a more artistic and artisan methodology. Over the years, Driade has created provocative products that are nevertheless perfectly balanced in their style and studied thoroughly in their design. The participation in advertising campaigns and public events and the organization of spectacular presentations for the products have been crucial for the image of the brand, allowing users to test, feel and abandon themselves to the almost-esoteric world of Driade. The renowned Italian company boasts a large series of rewards and collaborations with world-famous artists such as Enzo Mari, Nanda Vigo, Philippe Starck, Ron Arad, Toyo Ito, Borek Sipek, Konstantin Grcic, and many others that have been able to capture the spirit of Driade and turn the most striking ideas of the aesthetic lab into reality. Fall in love with the unique quality of the projects, the variety of the materials, and the other-worldly designs by Driade. Appreciate their peculiar allure and atypical characteristics, which truly are a synonym of the attentive research of their features, meant to be understood and appreciated for what they are.