A tactile reinterpretation of a contemporary design icon, Gubi’s Beetle Soft chair brings a new visual fluidity and a more expressive comfort to one of the brand’s most beloved models. Whilst retaining the chair’s characteristic silhouette and structural integrity, it adds a softer, almost padded upholstery, an edge-free finish and a more relaxed visual language, placing tactility and comfort at the heart of its aesthetic.
Inspired by the world of insects — and in particular the structure of beetles, a creative source for the GamFratesi duo — the Beetle offers a contemporary reinterpretation of the distinctive elements of their bodies: the rounded shape, the protective shell, the fine sutures, the rigid exterior and the soft interior. An organic language that translates into an instantly recognisable design.
A new generation of upholstery enhances the chair’s soft texture and visible suppleness, reinforcing the link with the relaxed design philosophy of the 1970s. The result is a seat perfectly suited to contemporary interiors focused on comfort. The shell can be made of veneer or fully upholstered in the same material as the seat, whilst the slender metal base completes the silhouette with lightness and precision, allowing the Beetle Soft to adapt naturally to different styles and contexts.
Versatile and adaptable, the Gubi Beetle Soft chair is ideal for both formal and informal settings. Its customisable nature invites you to experiment with colours and materials to create a truly personal look that complements any space.
